Blogs

Our Journey (2005-2026)

Our journey began in 2005 with a clear vision: to introduce the richness of Pakistan’s natural and agricultural treasures to the global market. Starting as a small trading operation, we focused on building trust, quality assurance, and long-term relationships with farmers, processors, and international buyers.

In the early years, we specialized in premium Basmati rice, sourcing from the fertile plains of Punjab, where generations of farmers have perfected the art of rice cultivation. Through consistent quality, careful milling, and strict export standards, our Basmati rice gradually earned recognition in regional and international markets.

As global demand for natural and wellness products grew, we expanded our portfolio to include Himalayan pink salt—a pure, mineral-rich product sourced from the ancient salt ranges of Pakistan. This expansion marked a significant milestone, allowing us to serve food, health, and industrial sectors across multiple countries.

By the mid-2010s, we further diversified into Himalayan pink salt lamps, responding to the rising demand for natural décor and wellness products worldwide. Combining traditional craftsmanship with modern export packaging, our salt lamps gained popularity for their authenticity, aesthetic appeal, and quality.

Over the years, we continuously upgraded our processing, packaging, and logistics systems to meet international compliance, hygiene, and sustainability standards. Our commitment to ethical sourcing, timely deliveries, and customer satisfaction has remained the foundation of our growth.

 

As we move into 2026, we stand as a trusted exporter of Basmati rice, Himalayan pink salt, and pink salt lamps, serving clients across multiple regions. With over two decades of experience, we remain dedicated to innovation, quality excellence, and expanding Pakistan’s presence in global markets—while staying rooted in trust, tradition, and integrity.

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